Logofolio. Tracing identity through design. A curated logo collection by Merge

A logo: the soul of a brand’s first impression

A logo is a brand's handshake, the first glimpse people have of a company. We're excited to share our Logofolio, a showcase of our logo designs, often unseen but vital. These logos help our clients make a lasting mark. We've created quite a few over the past years, and they’re too good to keep secret.

Below is a curated selection, from innovative tech to healthcare, each with its own story and design philosophy. They show our approach to visual identity, and how it helps each brand.

Crypto & FinTech / Cyprus / 2024

Quantango is a FinTech company creating new ways to trade. Their brand is all about moving forward, and we deliberately used graphics that showed their dynamic approach to financial technology. Innovative colors include neon mint, black, and grey. The logo pairs a modern, geometric typeface with a sequence of graphic elements.

Healthcare & AI / USA / 2024

StenoHealth is a Healthcare startup that uses AI to simplify home health documentation. The brand needed to blend trust, care, and simplicity. For the logo, we began with the universal symbol of healthcare (a plus sign) and integrated subtle elements of a recording and a heart monitor. A calming palette of deep green paired with a gentle beige-yellow accent hue reinforces its medical roots and also signals innovation.

Proptech / USA / 2024

GuardHomeWarranty needed help making their brand exude trust and protection. We created a logo combining two universal symbols (home and shield) to emphasize safety and reliability. Its upper shape suggests a roof, while the entire form signals strong defense. New branding conveys dependability and shows commitment to safeguarding real estate investments.

Fintech / Singapore / 2019

For this next-gen investment company, we created a logo that represents the company’s cutting-edge approach to investment and global focus. The design had to be elegant, timeless, and forthright, which we managed to do with flying colors. It's not flashy, but it is resolute. There’s a sense of enduring quality, like a well-made tool, that suggests Noviscient is in it for the long haul.

Real Estate / USA / 2024

This next platform lets people buy homes without dealing directly with a real estate agent. The idea behind the logo came from the name, highlighting the lack of agent involvement. A core element of the design is the less-than sign, which, when flipped, becomes an “A,” which refers back to “Agent,” achieving both concepts through a single, versatile symbol.

Investment fund / Australia / 2022

A unique logo for an unusually splendid and quirky investment firm. They’re diving headfirst into the world of blockchain, and their logo needed to reflect that unique spirit. Our team slightly redesigned an existing logo, making it fresher and more effortless while adding a splash of various eye-catching colors.

SaaS /Netherlands & England / 2020

Xcellerate’s name itself is an action - a forward charge. For this company, we took a deep look at the letter ‘X’, the very first point of the brand identity. It was more than just a cosmetic refresh. It was about rethinking their entire brand, about polishing something they had that already worked, to have more punch and presence in their market.

Result

Looking across this Logofolio, each design reflects more than its client’s market niche. The visual elements inform perception, trust, and long-term loyalty. Businesses grow and change, but their logos stand as reminders of core values and guiding principles. We hope you enjoy exploring this journey through our work - and maybe find inspiration for your next great idea.