Website redesign services for B2B and SaaS companies

Make your website reflect the business you are today

We reorganize your website around your current products and services, with clearer navigation and page designs that explain your offer. Our team can design and build the site, or deliver designs for your developers.

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Does your website need a redesign or a focused update?

You keep adding products or services to pages built for something else. Visitors struggle to find the right information, while your team works around fixed layouts to publish new content. A redesign can address these connected problems across the site.We review what needs to change and what is worth keeping. If the structure still works and the problem is limited to a page or function, a focused website upgrade may be enough. The site's age or a drop in inquiries alone doesn't determine which approach you need.

What our website redesign services deliver

We agree which pages and design materials your project needs. If we also develop the site, the scope adds a working website, technical checks, and project access.

Sitemap and content structure

We map your pages and navigation in a sitemap, showing where products, services, and supporting information belong. Your team gets a structure for preparing the content for each page.

Responsive page designs

Your designs show how layouts adapt to the screen sizes defined for the project. We include relevant interface states, such as open menus or form errors.

Reusable components and styles

We create a UI kit for the elements repeated across your pages, with shared typography and colors. Your designers and developers get one reference for applying those elements.

Editable Figma files

We deliver the approved designs in organized, editable Figma files, alongside project assets and implementation notes. Your developers can inspect the layouts and follow the intended interactions.

A working website

When we handle development, we turn the approved designs into a working website. The build includes the platform setup, CMS features, and integrations specified for your project.

Build checks and project access

For sites we build, we check the agreed layouts, links, and functionality. Your team receives project access and the relevant technical documentation for the site's setup.

The decisions behind our website redesigns

We reorganized Jurny's website around its products, aligned Alta's site with its rebrand, and rolled out Everyday Speech's redesign in stages. Explore eight projects to see what needed to change and what each client received.

Jurny

Jurny provides AI-powered property management software for hotels and short-term rentals. We redesigned and rebuilt its marketing website on HubSpot, keeping the existing brand while reworking how visitors explore the company's products. Website challenge The outdated site made a complex product offering hard to navigate and did not reflect Jurny's AI capabilities. The team needed to explain Nia, its AI system, and help different hospitality businesses find relevant solutions. Our contribution We reorganized product navigation around AI-Powered PMS, Guest Experience Pro, and add-ons, with solution pages for rental operators and hotel teams. Custom animations showed Nia handling guest replies and managing listings. Delivered We launched the custom HubSpot site on Jurny's primary domain and connected GA4 and Hotjar. Reusable modules and landing-page templates let its marketing team update content and create new pages within the CMS.

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Bytek

Bytek develops AI software that helps companies measure marketing performance. We handled its website redesign and Webflow build as the business shifted from an agency image to a product-led brand. Website challenge The existing site still emphasized services such as SEO and analytics. Bytek needed to explain what its software does and give visitors clear routes to product demos. Our contribution We reorganized key pages around Bytek's products and reviewed layouts with the client through clickable Figma wireframes. We then used simplified product visuals and interactive Webflow demos to explain complex data features. Delivered We delivered a responsive site in English and Italian. In his Clutch review, Growth Director Luca Ricci reported increased time on site after launch. In his video testimonial, CEO Paolo Dello Vicario said the website had become the basis for Bytek's presentations.

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RapidDev

RapidDev builds custom no-code applications and sells ready-made templates. We redesigned its marketing website and rebuilt it in Webflow, keeping the brand's red while replacing an inconsistent visual style. Website challenge The old navigation blurred the distinction between hiring RapidDev for a project and buying a template. Both audiences needed a clear route from the homepage. Our contribution We reviewed visitor behavior in Hotjar and Google Analytics, then reorganized the homepage and navigation. Service pages emphasized benefits and proof; template pages used feature lists and previews. Delivered The new site included a custom logo animation and a Thank You page with Calendly integration. In his Clutch review, CEO Matt Graham praised our homepage analysis while work was underway. In his video testimonial, he says the finished site helps RapidDev stand apart from competitors.

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Everyday Speech

Everyday Speech provides social-emotional learning resources for K–12 educators. We redesigned and developed its marketing website as the project expanded beyond the original UI polish request. Website challenge The dated site loaded slowly and did not clearly explain the product. The redesign also had to accommodate an evolving brand and a launch tied to the school calendar. Our contribution We developed the page structure and wireframes while the client finalized its brand. We translated its visual direction into responsive layouts and reusable components, organizing navigation around whole-class, small-group, and individual teaching. Delivered We launched the essential back-to-school pages first, then continued the rollout in stages. In his video testimonial, Senior Director of Marketing Winston Chenery praised our flexibility as scope changed and our speed in applying feedback.

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LiveSchool

LiveSchool provides behavior-management and school-culture tools for schools. We redesigned its website's visual identity and user experience, then built the new marketing site in Webflow. Website challenge The site needed to explain LiveSchool's features to educators and distinguish the product from competing tools. Improving website conversion was a central goal of the redesign. Our contribution We researched the audience and competitors, then developed visual concepts and detailed page mockups. We adapted the layouts for desktop and mobile and added hover effects and animated transitions. Delivered We delivered a responsive Webflow website. In her 2023 Clutch review, Anna Murphy reported that the website's conversion rate rose from 0.5% to 1%. In her video testimonial, she recommends the team and describes sharing the work with LiveSchool's product team.

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Clockwork

Clockwork turns accounting data into financial forecasts for businesses and accountants. After earlier work on the product's UX, we redesigned its marketing website and built the new site in Webflow. Website challenge The existing site was static and visually outdated, with more product features to showcase. Clockwork needed the website to reflect the company's growth without losing its brand identity. Our contribution We updated the information architecture, refined the homepage concept, and designed responsive pages with a shared component library. We used the logo's clock in illustrations and motion, alongside soft lilac gradients. Delivered The new site included an interactive company-history slider on the About page. While work was underway, CEO Fady Hawatmeh praised our Webflow expertise in his Clutch review. In his video testimonial, he says the site is easier to navigate and true to Clockwork's brand.

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Alta

Alta is a Southeast Asian digital securities exchange for alternative assets. We worked with its marketing and product teams to redesign the corporate website as part of a wider rebrand. Website challenge The site needed to introduce Alta's services, connect to a new blog-and-resources hub, and support templated landing pages. Its visual language also had to match Alta's investment platform. Our contribution We used the UX audit and competitor research to rework the site structure and create a UI kit. We adapted the layouts for mobile and addressed technical issues during development. Delivered We delivered a responsive corporate website in Webflow. In his Clutch review, Adrian Koh reported that the site met Alta's requirements. In his video testimonial, he says information became easier to find.

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Oleria

Oleria develops adaptive access-management software for businesses. We built its public website in Webflow and later redesigned it. Website challenge The website needed to explain Oleria's security offering and establish trust with potential customers. Its visual language also had to remain consistent with the product experience. Our contribution We developed a nature-inspired visual direction with gradients, entrance animations, and hover effects. Our designers and developers implemented it in Webflow, with color-contrast checks and performance optimization for the animation-heavy pages. Delivered We delivered a Webflow site with a reusable component library and an integrated CMS. In his Clutch review, co-founder Jagadeesh Kunda reported on-time website delivery and described how workshops helped our team understand Oleria's customers and goals.

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1/8

Know what your website redesign estimate covers

Share your current website and what you need to change. We estimate cost and timing based on the pages and functionality involved, content readiness, and whether you need design alone or development too. We can quote a defined scope or bill for time spent when requirements are still evolving. Our proposal sets out deliverables, responsibilities, and exclusions. If you add work later, we review the scope and revise the estimate before proceeding.

Our website redesign process

We share progress through design reviews and, when we handle development, working previews. Your team gives feedback and approves the work at agreed checkpoints.

Estimate cost

Plan the work

We confirm the project materials and access we need, then agree on responsibilities and review points. Your team approves the plan before design begins.

Approve the direction

We map the site structure and design a key page to establish the visual direction. You approve both before we design the remaining pages.

Review pages in stages

We design pages and interface states in groups for your review and approval. If we also handle development, we build the approved designs and share working previews for feedback.

Check and hand over

For design-only projects, we review the final files with your team before developer handoff. For sites we build, we check the agreed layouts and functionality before your final review and approval.

Plan the move to your redesigned website

With your team, we decide which existing pages and CMS content to keep, update, or retire. We define who supplies and approves the final copy, then scope any content migration and assign it to our team or yours.

We plan redirects for changed URLs and identify the metadata, internal links, and indexing settings the new site needs. We agree who implements and verifies these requirements, whether that is our team, your developers, or your SEO partner.

We identify the forms, integrations, and analytics events that need testing before the new site goes live. The launch plan names who runs those checks, approves the result, and publishes the site. We agree whether launch support and post-launch checks are part of our scope.

Keep your website up to date after handoff

We help your team handle content updates and give your developers the context to continue the work after delivery.

Help your developers implement the design

We explain responsive layouts and interaction details on a handoff call with your developers. For sites we build, we document the setup, integrations, and known limitations for future development.

Update content without editing layouts

On CMS sites we build, your team can update copy through the fields we configure without editing page layouts. We offer training on request to walk your editors through your site's CMS tools and features.

Keep developing your website with us

We can design new pages and add functionality after handoff. We estimate further work before starting and scope maintenance separately from fixes covered by your project agreement.

What our clients say

Read Clutch review

“I went through two years of trying to find somebody to make our website beautiful. And then finally I found Merge. Their team is very, very skilled at what they’re doing. Great collaboration, great process, they crushed it.”

Matthew Graham, CEO at RapidDev

1/3

Read Clutch review

“Overall, it’s been a great experience. The team’s been super responsive. The speed of implementing the designs in Figma and the speed of responding to our feedback and implementing changes were really good. Pleased with the amount that we got done.”

Winston Chenery, Senior Director of Marketing at Everyday Speech

1/3

Read Clutch review

“You as a company are now supporting us not only for the website, but also for other things. The quality of the feedback has been excellent both for our customers and our internal team. Now, the website is the pillar for every single presentation.”

Paolo Dello Vicario, CEO & Co-Founder at Bytek

1/3

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Before you commit to a website redesign

For a 5–7-page website redesign with design and development, use 6–12 weeks as an initial guide. We build your project schedule around the actual work, including any content rewriting, CMS migration, or custom integrations. Your content and approval deadlines are part of that plan, so you know what your team needs to provide and when. Larger sites and design-only projects receive separate estimates.

Yes, if the first release can work on its own. For Everyday Speech, we prioritized the pages needed for the back-to-school launch and continued with additional pages afterward. A phased plan needs to account for pages that share navigation, templates, or migration work. It can help prioritize a deadline, but it does not automatically reduce the total work or cost.

No. We first check whether your current CMS can support the new page structure, integrations, and publishing workflow. New templates or components may solve the problem without a platform move. A migration is worth considering when the existing setup cannot support the agreed requirements or creates maintenance work your team cannot sustain. We compare those constraints with the work and disruption involved in moving.

Yes. We can work from existing brand guidelines and adapt them to the website. For RapidDev, we kept the company's core red while rebuilding the page layouts and visual system. You can also bring a new identity developed by your own brand team. Creating a logo or defining a new brand strategy is a different scope from applying an identity to a redesigned site.

It can. Changes to content, URLs, and internal links can affect rankings. We review which existing pages and content need to be preserved with your team or SEO partner before making those changes. Google notes that rankings can fluctuate during a site move. Migration planning reduces avoidable mistakes, but it cannot guarantee that traffic or positions will stay unchanged.

Yes. When we handle development, we build and review the redesigned site in a separate staging environment while your current website remains live. Your team can check the working pages there before the public switch. If the project also changes the CMS, hosting, or domain, we plan the migration and confirm any expected interruption separately.

We need someone who can approve the work and bring together stakeholder feedback. We also need input from the people responsible for your content and brand, plus a contact who can arrange any required site access. Your developers or SEO partner can join the decisions that affect their work. One person can cover several of these responsibilities in a small team.

We agree what improvement the redesign needs to achieve and how to assess it. For Jurny, we defined success around messaging clarity, navigation, and ease of future updates. For lead generation, compare demo-request conversion rates and inquiry quality before and after launch, using consistent tracking and accounting for changes in traffic sources. For content operations, compare the time needed for routine updates. Analytics setup can be included in the build; ongoing reporting and optimization need a separate agreement.

How to Do a Website UX Audit Guide

Evaluate the quality and usability of your website’s UX and UI design by performing a comprehensive UX audit. Our complete, up-to-date guide and checklist will show you how.

In-depth UX audit manual

UX audit checklist

Your website's assessment

Step-by-step instructions