Web design for startups that treats the website as a whole

Give every page the same attention as the homepage

Merge carries the look you choose through every page in scope, designing each one for desktop and adapting it for mobile. Your developers can implement the designs, or Merge can continue when development is included in scope.

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Your website project can start before the brief is complete

You might have only a business goal and audience, a partial brief, or finished website designs that need implementation. Existing brand or product material can add useful context. We start with what you already have, clarify what has been decided and what remains open, then agree on what the website scope needs to cover.Website Redesign is the better fit when an established site needs a broader rethink or replacement. If the job is one focused campaign or product-launch page, use Product Landing Page.

What your startup web design project can include

Your project may include a moodboard with three concepts, desktop designs and mobile adaptations for each page in scope, a UI kit, and interaction notes. Together, we decide which of the eight areas below your website actually needs.

How we take your website from three concepts to final designs

You choose the visual direction before detailed page work begins. If structure is still open, we work through navigation and content order first. Your team reviews the page designs before the final Figma handoff.

Estimate cost

Choose the visual direction

We review your goals, audience, and available materials, then present a moodboard with three concepts. You choose which direction we develop across the agreed pages.

Define structure when needed

If the project calls for a sitemap or low-fidelity wireframes, we use them to review navigation and content order before detailed page design.

Design the pages in scope

We design the desktop pages and create a UI kit for colors, typography, and reusable interface elements. Your team reviews them against the visual direction it selected.

Prepare mobile designs and handoff

We adapt each page in scope for mobile and document interactions or animations that a static design cannot show. The final Figma file then goes to the team building the website.

What your developers receive

We hand over the final Figma file, desktop and mobile designs for every page in scope, a UI kit, and notes for interactions or animations that static screens cannot show. Your developers can see the approved layouts, reusable elements, and behavior in one place.Your developers can build from these materials. If development is in our scope, we continue from the approved designs. If another team is building the site, our guide to coordinating website design and development covers the decisions to agree before implementation.

Why teams choose Merge for website design

Choose the direction early

We present a moodboard with three concepts first. Your team chooses the direction we apply to every page in scope.

Design beyond the homepage

We design every desktop page in scope and adapt each one for mobile. Your developers receive the approved layouts for the full page set.

Add only what you need

Your project can include structure, wireframes, UX copy, motion, or brand work. We agree with you which of these services belong in the scope.

Choose who builds

Your developers can build the approved designs. If your project includes development, we continue from the same final Figma file.

See each role clearly

For Agentless and Mural, we explain which website work we handled and separate it from the wider platform and XR work.

Compare website briefs

We designed a one-page studio site for DGC, product-demo pages for Bytek, and separate client and partner websites for Versus.

See how we approached different website briefs

Each example covers the client's starting point, the work we handled, and what the client received.

Did Global Cinema

Did Global Cinema is a new film studio creating original films, series, and commercials. Its one-page website is the studio’s main digital platform, presenting its story, current work, and services while giving the new company a distinct public presence. Problem The founders wanted a recognisable studio signature that could open each release while remaining personal and adaptable across the website, social channels, and on-set materials. Solution We designed and built the responsive one-page Webflow website around a twin-lens logo and red recording dot. For the studio intro, we animated a boy’s journey to becoming a director.

View case

1/7

What our clients say

Read Clutch review

“You as a company are now supporting us not only for the website, but also for other things. The quality of the feedback has been excellent both for our customers and our internal team. Now, the website is the pillar for every single presentation.”

Paolo Dello Vicario, CEO & Co-Founder at Bytek

1/3

Read Clutch review

“Overall, it’s been a great experience. The team’s been super responsive. The speed of implementing the designs in Figma and the speed of responding to our feedback and implementing changes were really good. Pleased with the amount that we got done.”

Winston Chenery, Senior Director of Marketing at Everyday Speech

1/3

Read Clutch review

“I went through two years of trying to find somebody to make our website beautiful. And then finally I found Merge. Their team is very, very skilled at what they’re doing. Great collaboration, great process, they crushed it.”

Matthew Graham, CEO at RapidDev

1/3

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How to Do a Website UX Audit Guide

Evaluate the quality and usability of your website’s UX and UI design by performing a comprehensive UX audit. Our complete, up-to-date guide and checklist will show you how.

In-depth UX audit manual

Your website's assessment

UX audit checklist

Step-by-step instructions

Learn more

Questions to answer before your website project starts

Yes. We can design the website for your developers, take the approved designs into development, or build from finished designs your team supplies. At the start, we confirm what you already have, who will build the site, how your team will review the work, and what the final handoff needs to include.

For design-only projects, you receive a moodboard with three concepts, desktop and mobile designs for every page in scope, a UI kit, interaction notes, and the final Figma file. We can also include structure or wireframes, UX copy, motion and illustration, or logo and brand work when those services are part of the scope.

Share the website goal, audience, expected pages, features, timing, and known technical requirements, along with any brand assets or content you already have. If we are building from finished designs, include the breakpoints, component states, behavior notes, and near-final content. We can estimate with gaps, but the figure stays approximate until the main decisions are clear. Our questions to answer before hiring a web design agency can help you prepare.

Two review rounds are standard. If you need more, we agree the number before work begins and price the extra rounds separately. We also confirm which pages and deliverables your team will review. New pages or changes requested after approval receive a separate estimate.

The schedule depends on the number of pages, whether development is included, and when content or input from other teams will be ready. Integrations, review rounds, and approval time can also affect the timeline. Once we confirm those factors, we can give you a project-specific schedule.

The estimate depends on whether you need design, development, or both, the number of pages, and any optional services. Content readiness, interactions, integrations, and the screen sizes that need dedicated layouts also affect the scope. Our pricing calculator gives a preliminary figure, while our website design cost guide explains the main cost drivers.

Yes, when development is included. We can build in Webflow or WordPress, or use custom front-end code. The choice depends on the website and any existing technical constraints. The build can also include forms, agreed integrations, basic metadata, and semantic markup. We can add basic analytics when requested. If Webflow is already the right fit, see our Webflow Development service.

We agree who will launch the website before work begins. For websites we build, we fix implementation bugs tied to the agreed work after launch. New pages and later changes receive a separate estimate. CMS training is available on request and can include a recorded walkthrough of project-specific functionality. We also have a basic Webflow CMS guide. We discuss hosting, maintenance, and ongoing support separately.