Branding services for startups and growing companies

Branding that gets you noticed

Your business is one of a kind. Your brand should be too. We’ll design an authentic brand that brings you closer to your audience by focusing on your mission, values, and vision.

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Logo

You receive a distinctive logo to launch your brand.

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Logo

You receive a distinctive logo to launch your brand.

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Benefits

Unique logo concept

Сustom color palette

Logo book

Identity

You get all the core elements for your brand identity.

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Benefits

Everything from Logo

Distinctive brand typography and fonts

Custom brand graphics like patterns and icons

A full brand book with clear usage guidelines

Concept

You gain a complete brand strategy and design.

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Benefits

Everything from Identity

Realistic mockups of branded merch

A ready-to-post social media kit

High-fidelity concepts for your website or app

Branding showcase

We work to create a unique look and feel that is true to each company's vision.

DGC Production

A new film studio needed a cinematic identity to headline every release. We made a twin-lens logo with the red REC dot. That mark also comes alive in a studio intro where a boy under the night sky grows into a director behind the lens. We also delivered the brand book, on-set merch and a website.

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Oleria Copilot

Our client wanted us to design a new AI chatbot as their website's smart assistant. We studied UI trends for AI and added a signature colour + gradient that blends nicely with their existing palette. We also designed a butterfly-wing logo, animated in smooth 2-D, to tie it to the parent brand.

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Logofolio - our logo selection

Logofolio is our early collection of logos to showcase our design skills. We believe a company's logo is the foundation of its brand, so we're proud to show off our work. We designed each logo to be unique and memorable. This collection demonstrates how we create effective logos for different types of businesses. Check all the logos in our case study.

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1

Discovery

We start with a brief to understand your project, after which we run clarifying workshops with your team to define your brand’s goals, values, and positioning.

2

Strategy

We use mood boards and collaborative sessions to agree on a visual direction that captures your brand’s personality and connects with the right people in your market.

3

Design

Our designers develop the initial concepts for your review. Through a structured feedback process, we then refine the designs until they are a perfect fit for your business.

4

Delivery

Once the design is approved, we prepare all your final assets. You receive an organized package with everything you need to launch your brand, depending on the chosen package.

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Find your fit

Quickly discover which branding package suits your business the most.

You are an early-stage startup or a new business that needs a professional logo to get started. You want a quick, straightforward process with a quality outcome. Typical timeline: 1.5–2.5 weeks.

Your business is growing and you need a complete visual system to look consistent everywhere. You are ready to move beyond just a logo to a full brand identity. Typical timeline: 2.5–4 weeks.

You are preparing for a major launch or rebrand and need a deep strategic approach. You want to see how your brand will look and feel across products and marketing. Typical timeline: 4–6 weeks.
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Why choose Merge?

Startup experience

Startup experience

Having worked with so many startups, we understand their unique needs regarding branding and marketing design and the overall needs of their products and services.

Branding expertise

Branding expertise

Branding is more than a logo or a catchy tagline. We have experience communicating companies' values, mission, and unique selling propositions.

Logo mastery

Logo mastery

Your logo is often the first thing people associate with your company, aside from the value you offer. We'll craft a stylish logo that communicates your vision.

Authenticity

Authenticity

We prioritize true authenticity in all our brand design services, including your logo, values, statements, and tone of voice.

Timely delivery

Timely delivery

We know time is important, especially in business. That’s why we deliver high-quality branding services on a timeline that works for you.

Brand consistency

Brand consistency

We ensure that all the materials uphold a cohesive brand story and consistent tone of voice to strengthen your brand recognition.

Brand in action

A brand is more than a logo. It’s how people experience your product. Discover how we integrate branding into complete products:

Quantango

Quantango is a FinTech company creating new ways to trade. They wanted a brand and website to attract top talent. We designed their logo and visual identity and then applied it to a modern website. Click below to discover how.

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StenoHealth

StenoHealth uses AI to simplify healthcare paperwork. We designed their logo and brand to show how their software records and transcribes conversations. The branding was applied directly to their software interface. Click below to discover how.

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Test Ettir

Our client had an idea for at-home health tests and needed a whole package to show investors. We designed their brand from scratch, created product packaging, and used realistic visuals to convey the concept. We then delivered a convincing MVP on a startup-friendly budget.

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What our clients say

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Read Clutch review

“The Merge Development team is very good at what they do. It’s why we’ve continued to use their services even after a year. We plan to work with them for the rest of our businesss life.

David Kemmerer, CEO & Co-Founder at CoinLedger

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Read Clutch review

“We find their approach to working processes, design, and development very satisfying and that usually only top agencies can provide.

Charlie Karaboga, CEO & Co-Founder at Block Earner

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Read Clutch review

Deep technical expertise, expertise in working with AI, excellent product management, and a balance of quality and speed were what impressed us about Merge.“

Val Wikstrem, CEO at Waffly

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(FAQ) You might be wondering:

Branding encompasses the overall perception of your company, including your values, messaging, visual identity, and customer experience. It's crucial because it differentiates you from competitors, builds trust with your audience, and drives customer loyalty. A strong brand helps you attract and retain customers, ultimately leading to increased profitability. A successful branding strategy includes a clearly defined brand purpose, target audience, brand messaging, visual identity (logo, color palette, typography), and brand experience. These elements work together to create a cohesive and compelling brand identity.

A logo is a graphic symbol that includes images, shapes, texts, animations, or other design elements and serves as a company or product’s identifier and visual representation. A logo helps your brand be recognized among many others in the field or outside of it. It’s one of the primary parts of brand identity. Therefore, logo design is the process of coming up with an idea and the actual creation of the said logo. First and foremost, a logo should be memorable, somewhat self-explanatory, and have a simple connotation. As for its deeper meaning - it’s not really necessary as long as it represents you and makes a statement. Designing a logo may seem simple, perhaps just a few drawings and the design gets finalized, but we can assure you - it’s not that easy. It requires hours of brainstorming, choosing the right version, and ensuring it fully represents the client’s vision and the company’s identity. While designing a logo is part of branding, branding itself is much more vast. It includes every aspect, process, and element of building your brand—statement, visual identity design (here’s your logo design), tone of voice, advertising, product design, etc.

Similarly to our previous answer about marketing design costs, the cost of logo design can vary depending on who’s creating it (the level of mastery and expertise that is), its quality, complexity, the number of tweaks and changes, the type and size of the client’s business, whether it’s a logo from scratch or rebranding, etc. Our logo design cost varies from $1,500 to $10,000. We always consider your budget and offer you a solution that will benefit both us as a service provider and you as our, ideally long-term, client. The final cost includes extensive research, numerous versions we then sort and choose the best from, and a set of logos of different sizes and formats applicable to any of your needs.

The main reasons brand identity is so vital for you and your business are: • It helps you get easily recognized and differentiated from your direct and indirect competitors; • It increases brand awareness among your target audience; • It also builds loyalty and trust with your customers by establishing more meaningful connections; • It brings cohesiveness and consistency across all your business, your products, and services; • Most importantly, a good brand identity can help you increase revenue by making your brand more prestigious. Just think of Apple.

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