90% reduction in churn rate after the UX/UI improvements

90% reduction in churn rate after the UX/UI improvements

90% reduction in churn rate after the UX/UI improvements

About the project

About LOX

LOX is a platform creating transparency and cost-reduction around shipping.

Challenge

LOX wanted to make their solution better by improving how people use it, making the design look nicer, and making their brand stronger. Our task was to craft an intuitive UI/UX design and develop a high-performing web interface. We focused on simplifying the platform's usability and enhancing its visual appeal.

What Merge delivered

1) We conducted extensive research and implemented AI algorithms for efficient invoice analysis, enabling quick audits and refunds for delivery issues. 2) Our design team created a landing page with a pricing calculator to boost user interaction and conversions.

Tech stack

React Native, Webflow

AI-enhanced user journey

Incorporating AI algorithms into LOX's interface was a pivotal design choice aimed at redefining the user journey. The design prioritized simplicity and clarity, allowing users to interact effortlessly with the platform while their invoices undergo meticulous AI analysis.

Conversion-optimized landing page

Vibrant color schemes and an inviting layout served as visual hooks, instantly drawing users' attention and fostering a captivating experience. Central to the page's success was the thoughtfully placed pricing calculator, seamlessly integrated with a compelling call-to-action.

This intentional design element not only engaged users but also empowered them to interact actively, making informed decisions and seamlessly transitioning from exploration to conversion.

Walking through the process

We conducted comprehensive research to understand user needs and industry trends, aligning design goals with LOX's objectives.

CEO at LOX

“We have developed all the projects that Merge has delivered and our current clients are extremely pleased with the final result. We drastically lowered our churn rate by 90%.”

Dylan Hirsh

CEO at LOX

Results of collaboration

LOX achieved a significant 90% reduction in churn rate, showcasing a remarkable enhancement in customer retention and loyalty towards.

In conclusion

We helped LOX revamp their platform, improving both design and functionality. As a result, we saw a 90% decrease in customer churn, highlighting the impact of our changes. These improvements made the platform more user-friendly and visually appealing, which helped increase customer satisfaction and engagement.

A special thanks to the LOX team for their collaboration and trust throughout the project.

What our clients say

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“Working with them was awesome. It's the best experience I've had working with a design agency. We were incredibly impressed by the final product!

Anna Murphy, Director of Marketing at LiveSchool

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1/3

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“We find their approach to working processes, design, and development very satisfying and that usually only top agencies can provide.

Charlie Karaboga, CEO & Co-Founder at Block Earner

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1/3

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Deep technical expertise, expertise in working with AI, excellent product management, and a balance of quality and speed were what impressed us about Merge.“

Val Wikstrem, CEO at Waffly

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1/3

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Design for SaaS & Fintech

Why choose Merge for your product design:

Building world-class product interfaces

Partnership & collaboration culture

Your conversions & growth is our main focus

Reliable delivery built on experience