90% reduction in churn rate after the UX/UI improvements
About the project
About LOX
LOX is a platform creating transparency and cost-reduction around shipping.
Challenge
LOX wanted to make their solution better by improving how people use it, making the design look nicer, and making their brand stronger. Our task was to craft an intuitive UI/UX design and develop a high-performing web interface. We focused on simplifying the platform's usability and enhancing its visual appeal.
What Merge delivered
1) We conducted extensive research and implemented AI algorithms for efficient invoice analysis, enabling quick audits and refunds for delivery issues. 2) Our design team created a landing page with a pricing calculator to boost user interaction and conversions.
Tech stack
React Native, Webflow
AI-enhanced user journey
Incorporating AI algorithms into LOX's interface was a pivotal design choice aimed at redefining the user journey. The design prioritized simplicity and clarity, allowing users to interact effortlessly with the platform while their invoices undergo meticulous AI analysis.
Conversion-optimized landing page
Vibrant color schemes and an inviting layout served as visual hooks, instantly drawing users' attention and fostering a captivating experience. Central to the page's success was the thoughtfully placed pricing calculator, seamlessly integrated with a compelling call-to-action.
This intentional design element not only engaged users but also empowered them to interact actively, making informed decisions and seamlessly transitioning from exploration to conversion.
Walking through the process
We conducted comprehensive research to understand user needs and industry trends, aligning design goals with LOX's objectives.
“We have developed all the projects that Merge has delivered and our current clients are extremely pleased with the final result. We drastically lowered our churn rate by 90%.”
Dylan Hirsh
CEO at LOX
Results of collaboration
LOX achieved a significant 90% reduction in churn rate, showcasing a remarkable enhancement in customer retention and loyalty towards.
In conclusion
We helped LOX revamp their platform, improving both design and functionality. As a result, we saw a 90% decrease in customer churn, highlighting the impact of our changes. These improvements made the platform more user-friendly and visually appealing, which helped increase customer satisfaction and engagement.
A special thanks to the LOX team for their collaboration and trust throughout the project.
What our clients say
Design for SaaS & Fintech
Why choose Merge for your product design:
Building world-class product interfaces
Partnership & collaboration culture
Your conversions & growth is our main focus
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