Crafting an intuitive crypto payment platform for RelayPay

Developing intuitive platform for easy crypto payments

A payment gateway that bridges the gap between traditional finance and digital currencies.

RelayPay, a forward-thinking Australian payment system, envisioned a groundbreaking approach to cryptocurrency interaction. Their objective: to develop an intuitive platform for easy crypto payments, bill settlements, and fund transfers.

Challenges included simplifying the complex crypto process and convincing merchants to embrace cryptocurrency payments.

Tech stack

Webflow, Next.js, Typescript.

How we helped RelayPay

Merge guided RelayPay in crafting an innovative platform, providing expertise in user-centric design and multi-platform consistency. Our efforts empowered RelayPay to achieve their goals of simplifying crypto transactions and gaining merchant adoption.

Here's what it looked like before and after

After the revamp, RelayPay's website transformed into a sleek, user-friendly site with an intuitive navigation, and a visually appealing layout, effectively showcasing the product's features and enhancing the brand's online image.

Addressing RelayPay's challenges and shared business objectives

RelayPay faced challenges in user experience and merchant acceptance. They sought a seamless onboarding process and a user-friendly interface to boost adoption. Our design struck a balance, simplifying the crypto process and educating users. Through collaboration, we successfully addressed these challenges and met their business objectives.

Walking through the process

Our approach involved a meticulous design process to tackle complexity and encourage merchant acceptance.

We conducted comprehensive market research to gain a deep understanding of user perspectives, which informed our collaboration with RelayPay in defining user personas and goals. With these insights, we streamlined the user interface, prioritizing simplicity and functionality to enhance the overall user experience.

Then we implemented educational features to help users become more familiar with cryptocurrency, ensuring the interface remained consistent and engaging across both web and mobile platforms.

Increased user engagement

Getting a substantial boost in user interaction and involvement, resulting in a more immersive and satisfying user experience.

Boosted merchant adoption

Achieving higher user retention rates within a digital platform leads to a greater frequency of transactions.

Enhanced customer satisfaction

The improved design and performance led to users' praising the platform's intuitive design and educational features.

Final words

The RelayPay project was a testament to our ability to balance aesthetics, functionality, and security in crafting a solution that met complex goals. The collaboration resulted in a platform that simplifies cryptocurrency transactions and addresses user trust and merchant adoption concerns.