Website and product design for a new CFD broker

About Versus Trade

Versus Trade lets users trade asset‑versus‑asset CFDs and track performance through web and mobile dashboards. The platform is meant for the Asian and MENA markets, with a focus on Gen Z and youth audiences.

Challenge

A core challenge was to create a modern, "hype" visual identity that would appeal to a young, tech-savvy audience in the target markets, differentiating it from traditional brokers. There were also very few design references for the unique "versus" trading model. We needed to plan and design two products (Client Area and Partner Area), plus two marketing websites. The interfaces had to feel quick, handle heavy data tables, redirect to MetaTrader 5, and support several languages and right‑to‑left layouts.

What Merge delivered

After branding, our team delivered a working MVP covering the needs of both audiences. Across nine months, we designed more than 3,000 responsive screens: client area, partner area, dashboards, funding flows, tables, and reports. We also designed the public client site and a partner marketing site.

Tech stack

Figma.

Data-rich interfaces

The Partner Area pays partners via commissions tied to referred trading volume, so they need dense tables and filters. We introduced highly filterable, developer-extensible tables built from reusable templates.

Traders see only essential stats, while partners dive deeper without opening another tool. Design tokens keep spacing consistent, so a column added today inherits the right style automatically.

Products for two audiences

While retail traders want clarity, partners need metrics. We solved the tension by reusing components with role‑based defaults. The dashboard widget shows balance for a trader but commission totals for a partner.

Copy and iconography were adjusted using the client‑provided locale resources, and we implemented full RTL mirroring. This proves that careful UX writing can meet very different needs without duplicating screens.

Outcome

Versus Trade launched on schedule, onboarded 400 active users, and now demonstrates the platform at fintech expos across Asia. With a living design system and ongoing audits, the product keeps improving while development stays efficient.

The MVP went live in nine months; the public website followed in two. We now provide continuous post‑launch UX support and audits.

Final words

Special thanks to the Versus Trade team for their trust and collaboration.