Siren is an all-in-one investigation platform used by organizations to safeguard people, assets and networks.
Siren approached us to design both a mobile app and a website from scratch. We focused on building a simple, user-friendly design with strong security to address the growing need for digital safety.
1) We designed a mobile app and developed it using React Native. 2) We designed a website and developed it on Webflow. 3) We covered branding, created a mascot and implemented motion design.
React Native, Webflow
Our branding process for Siren focused on creating a sense of trust and approachability around complex cybersecurity. We designed a friendly, cartoon-like mascot to be a reassuring guide, replacing the cold, technical feel often associated with security. The website and app both use a clean, intuitive design with engaging animations, aiming to make users feel comfortable and in control. The color palette is light and calming to make the concept of security less intimidating.
With the Siren app, we aimed to dissolve the complexity of cyber protection into a simple, intuitive experience. Our goal was to create a tool where users could easily regain their trust in data security without being bogged down by technical complexities.
We built Siren's website using Webflow, which offered the flexibility to bring our creative ideas to life while keeping costs efficient for the client. Our designers incorporated engaging drawings and animations to make the site enjoyable. A key feature was the creation of the Siren mascot, a friendly robot that added personality to the brand and guided users through the world of cybercrime. This mascot was designed to make users feel secure and positive while navigating the site.
First, we sketched out the design of the Siren app, focusing on making it user-friendly and intuitive. We tested different layouts and features to ensure that users would find it easy and enjoyable to navigate.
We helped Siren build a strong, cohesive brand that reflects their dedication to user-centric cybersecurity. By combining strategic design and development, we created a mobile app that aligns with their mission to provide seamless and secure digital experiences.
A special thanks to the Siren team for their collaboration throughout the project.
Why choose Merge for your product design:
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