User research for a multi-asset trading platform

About the project

Challenge

A high-risk trading platform partnered with us to better understand their users and improve their product. We conducted interviews and surveys to learn about investor behaviors and preferences, helping the client tailor their services more effectively.

Services

UX audit, UX research, User testing, User interviews.

Understanding high-risk investors

It was challenging to reach the client's niche audience of high-risk investors, but we successfully found enough participants. We conducted six in-depth interviews and collected detailed survey responses from four people.

Strategic feature ideation

By leveraging user-centric insights obtained through extensive research, we meticulously crafted a selection of 20 diverse feature ideas. Each idea was custom-tailored to directly address the specific pain points identified among our user base.

Moreover, our approach included the strategic integration of gamification elements within the app's onboarding process, aiming not only to streamline user experiences but also to significantly enhance engagement levels.

Work process

We conducted in-depth interviews and collected detailed questionnaires, integrating user testing to evaluate prototypes and gather feedback on key flows.

In conclusion

Through 450 hours invested in user-centric research and design improvements, client confirmed and expanded their understanding of user needs. The insights gathered have empowered them to consider impactful refinements, enrich their target audience profiles, and position their offerings more effectively in the market.

What our clients say

Read Clutch review

“I’m actually more than happy with how this has been. Everyone is always on top of everything, and every question gets answered. Any request I may have had has been taken seriously.”

Jason Heiber, Founder of Morpheus Media

1/3

Read Clutch review

“The speed and the quality of work were truly noteworthy. From the initial consultation to the final delivery, their work was efficient and effective in creating a product that matched our needs.”

Caroline Ohrn, CPO at WeFight

1/3

“The collaboration between our two teams has been great. It’s very easy to work with the Merge teammates. With Merge, we’re shipping more iteratively, working faster.”